Press Releases
2008-04-30 eSourcing™ Technology Creates New Worldwide Goods and Services Exchange
2008-04-22 – The Worldwide Goods and Services Exchange
B2X Corporation Acquires Certain Assets of David Brooks and Marisa Christina from Hampshire Group, Limited
B2X Corporation Names Joseph A. Sorisi CEO of Global Online Trade Company
Platform Learning Buyout wave pushes ASPs into deals with big vendors
Platform Learning Automate Your Business Processes
SITEL to support Columbia House's North American Customers from Panama
Columbia House Selects SITEL to Provide Offshore Customer Care Services
Columbia House Reaching over 5,700 Call Center Professionals Monthly
Columbia House Selects Sitel to Provide Offshore Customer Care Services

Columbia House Selects SITEL to Provide Offshore Customer Care Services; SITEL to support Columbia House's North American Customers from Panama

BALTIMORE, Feb. 5 /PRNewswire-FirstCall/ -- SITEL Corporation (NYSE:SWW), a leading global provider of outsourced customer support services, has been awarded a three-year contract with Columbia House, the world's largest direct marketer of DVDs, videos and music, to provide its North American customers with a suite of customer care services. This agreement enables Columbia House to provide higher quality customer service and further enhances SITEL's position as a leader in the execution of cost-effective offshore service strategies for U.S.-based companies.

Under the terms of the agreement, SITEL will utilize English-speaking Customer Service Professionals at its state-of-the-art contact center in Panama City, Panama to provide Columbia House's North American customers with customer care, billing and information services. The total number of SITEL workstations providing services for Columbia House in Panama is expected to exceed 150 when implementation is completed in late 2003.

"Customer service is the core of our business," said Joseph A. Sorisi, Vice President for Columbia House. "With the current volumes and growth we are experiencing at Columbia House, we needed a company that could provide us with flexibility for our overflow traffic of voice calls and mail processing, and SITEL has a proven expertise in that area."

"We are pleased to have been selected by Columbia House to provide our services to their customers," said Randy Harris, President SITEL Offshore. "More and more of our clients are looking to deliver exceptional customer service at significantly reduced costs, and SITEL has been very successful in this area in markets like India, the Caribbean, and in Panama. With our expanded global footprint, proven success with offshore strategy and delivery, and world-class service levels, clients like Columbia House can enjoy the long-term benefits of strategic customer interaction."

SITEL, a leading global provider of contact center services, empowers companies to grow by optimizing contact center performance and unlocking customer potential. SITEL designs, implements and operates multi-channel contact centers to enhance company performance and growth. SITEL manages more than 1.5 million customer contacts per day via the telephone, web, e-mail, fax and traditional mail. SITEL employees operate contact centers in 22 countries, offering services in 25 languages and dialects. Please visit SITEL's website at for further information.

About Columbia House
The Columbia House Company is the world's largest direct marketer of music, videos and DVD home entertainment product. With approximately 11 million offline and online club members in the United States and Canada, the company provides direct-to-consumer marketing of more than 10,000 music titles and 7,000 video and DVD titles through its entertainment clubs. The company's Website,, is one of the premier e-commerce brands and consistently ranks among the Web's top 25 shopping destinations. Since its inception in 1955, Columbia House Company has a proven record of excellence in database marketing, market segmentation, credit screening and niche market merchandising. Headquartered in New York City, The Columbia House Company is a general partnership, indirectly owned by The Blackstone Group, the New York based private investment bank.

This news release contains forward-looking statements within the meaning of Section 27A of the Securities Act and Section 21E of the Exchange Act. The words "will", "expect" and similar expressions in this news release identify forward-looking statements, which speak only as of the date the statement is made. SITEL assumes no obligation to update any such forward-looking statement. Although SITEL believes that the expectations reflected in such forward-looking statements are reasonable, there can be no assurance that such expectations will prove to be correct. Because forward-looking statements involve risks and uncertainties, future events and actual results could differ materially from those set forth in, contemplated by or underlying the forward- looking statements. Important factors that could cause actual results to differ materially from SITEL's expectations may include, but are not limited to the following, many of which are outside SITEL's control: customer demand for the client's products, the client's budgets and plans, conditions affecting the client's industry, unanticipated labor, contract or technical difficulties, delays in ramp up of services, contract termination provisions, reliance on major subcontractors and strategic partners, industry regulation, reliance on telecommunications and computer technology, general and local economic conditions, and competitive pressures in SITEL's industry. SITEL's Form 10-K, 10-Q and 8-K reports filed with the Securities and Exchange Commission describe other important factors that may impact SITEL's business, results of operation and financial condition and cause actual results to differ materially from those set forth in, contemplated by or underlying the forward-looking statements.

SOURCE SITEL Corporation
CO: SITEL Corporation; The Columbia House Company
ST: Maryland, New York, Panama