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B2XCorporation Names Joseph A. Sorisi CEO of Global Online Trade Company


 20-Year Veteran Laid Groundwork for Innovative Global Commerce Platform

JERSEY CITY, N.J.--(BUSINESS WIRE)--B2X Corporation, the global importing company which has developed an online transactional platform to facilitate international trade, today announced the appointment of Joseph A. Sorisi as Chief Executive Officer of the company. Prior to being named CEO, Mr. Sorisi served as Chief Technology Officer of B2X Corporation.

In spring of 2006, Mr. Sorisi was approached by trade industry experts and visionary investors who shared the common goal of changing the global marketplace by creating a revolutionary online trading platform. The task at hand was formidable, and with Mr. Sorisi’s industry experience and knowledge, he began developing the business processes and systems that laid the ground work for the B2X global commerce platform. With his leadership, the idea of a global commerce platform became a reality in September of 2007. Since deployment of the global platform, Mr. Sorisi has been appointed to CEO of B2X Corporation, where his unique vision of blending technology, people, and process will lead the company to further success. Sorisi brings to the new position over 20 years of experience in technology management and strategic planning.

“We are delighted to have Joe step into the role of CEO for B2X Corporation, a natural evolution in his leadership of the company toward its goals,” said Ron K. Glover, Chairman of the Board of B2X Corporation. “He has already had a profound impact on the development of our business, and he will continue to be key in maintaining B2X’s leadership role in this arena.”

“I am honored to serve as CEO of B2X Corporation,” said Sorisi. “I intend to apply my past business and leadership experience at USA Networks ECS, a multi-billion dollar company, to transform global sourcing by the internet, online and offline at B2X. My goal is to harness the power of B2X’s interactive technology to make trade easier and more productive for businesses all over the world.”

Mr. Sorisi possesses startup and Fortune company experience developing and deploying transactional e-commerce, marketing and back office technology business solutions for Fortune B2C and B2B brands. He has served as CIO of Platform Learning and Corporate Vice President, IT Operations of Columbia House. Previously, he was Vice President, Technology and Client Services for USA Networks Company and Vice President, Technology for its subsidiary, Ticketmaster. Earlier experience includes positions of increasing importance with Interlogic Trace.

B2X Corporation is providing the next evolution in global trade technology so businesses of all sizes will be able to source merchandise better and faster, with highly competitive B2X pricing and logistics efficiencies. The mission of the company is to improve international trade for small, medium and large retailers who need to import goods from China and other manufacturing companies. Through its full-service online import/export transactional trading platform that sources product from thousands of factories, B2X facilitates customization of product design, pricing, manufacturing, customs and duties, shipping, delivery and information.

In addition, B2X has a 5-year cooperation agreement with the Internet Information Center, which is the official Chinese government Internet Agency. The agreement enables unprecedented support and endorsement of the B2X business model and trading platform, providing customers with confidence and competitive advantage in sourcing through B2X.

The B2X online trading platform is currently being Beta tested, and is expected to be fully operational by the beginning of 2008.

About B2X Corporation

B2X is an international trading company headquartered in Jersey City, New Jersey. Its mission is to simplify international trade with the world's most comprehensive global on-line import and export trading platform.B2X will lower risk and take the complexity out of international trade, delivering a standard of excellence and convenience unknown in today's business-to-business marketplace. The company will offer a seamless, secure, end-to-end platform that eliminates the heavily regulated and complex process of international import and export, enabling small, medium-sized and large enterprises to compete on an even level. It’s all inclusive price covers the goods and fees such as customs duties, import/export tariffs, insurance costs, escrow fees, shipping and handling, warehousing costs, and inspection fees.

With offices in the U.S. and China, B2X ensures its products conform to the highest standards. While current manufacturing focus is on China, B2X’s vision is to create a truly international trade platform allowing buyers and sellers from any country to access the B2X platform.